Let’s get one thing straight: protein is not just for dudes chugging shakes in the gym. It's time to bust some tired myths and get clear on why you, yes YOU, need protein-whether you're lifting weights, lifting toddlers, lifting your luggage up the five flights of your Italian Airbnb, or just trying to lift your energy levels.

Here are the top protein myths holding women back, and the facts you need to know.

Myth 1: “Protein will make me bulky.”

The most common myth and a true classic. The fear that eating protein will magically turn you into The Hulk overnight. Newsflash: it won’t.

The truth: Building noticeable muscle requires heavy lifting, a consistent strength program, and a calorie surplus, something most women aren’t doing accidentally. Protein helps you build lean muscle, maintain a healthy metabolism, and recover faster. It’s about strength, not size.

Myth 2: “I don’t need protein unless I’m working out.”

Wrong. Protein isn’t just for post-gym gains- it’s essential for everyday life.

The truth: Your body uses protein daily to build and repair tissue, produce hormones and enzymes, support your immune system, and even keep your hair, skin, and nails thriving. Even if your workout is a brisk walk or running errands, your body still needs protein to function properly.

Myth 3: “I get enough protein from my veggies.”

We love plants. We really do. But unless you’re planning to eat six cups of lentils and a truckload of spinach a day, you’re probably falling short.

The truth: Most vegetables are not high in protein. If you’re plant-based, you need intentional sources like tofu, tempeh, legumes, or our fave: Give Me Plant Protein. One serve = 20g of delicious, plant-powered protein without the bloat.

Myth 4: “Too much protein is bad for your kidneys.”

This one gets thrown around a lot, but unless you have a pre-existing kidney condition, you’re in the clear.

The truth: For healthy individuals, a high-protein diet is safe and beneficial. In fact, most women need more protein than they’re getting - especially if they’re active, over 30, or navigating hormonal changes.

Myth 5: “Protein powder makes you bloated.”

If you’ve ever felt like a balloon after a shake, we hear you. But don’t write off all protein powders.

The truth: Bloating is usually caused by low-quality ingredients like excessive artificial sweeteners, or dairy-based proteins that don’t sit well. Give Me Plant Protein is specifically formulated to be gut-friendly and bloat-free, with added prebiotic fibre to support digestion so you can fuel up without puffing up.

Myth 6: “Protein powder is chalky, gritty and tasteless.”

Let’s be honest, some powders taste like punishment. But not ours.

The truth: We’ve cracked the code on smooth, sippable protein. Give Me Plant Protein is creamy, not clumpy, and actually tastes amazing. And if you’re into fruity, refreshing options, Give Me Protein Water is light, flavourful, and totally crushes the “chalky shake” stereotype.

The Bottom Line?

Protein myths are outdated and limiting. You deserve better than diet culture fluff.

Fuelling your body with enough protein will help you:

  • Build strength and stamina 💪
  • Feel fuller, longer 🍽️
  • Support healthy hormones 🧠
  • Boost recovery and energy

So go ahead - be bold, be strong, and be Selfish with your protein.