At Selfish, we’re here to rewrite the rules - especially the ones that tell women they need to put themselves last. And few people embody that message more powerfully than Fiona, a mum of two, childhood cancer nurse, and one of the forces behind our latest campaign.
We sat down with Fiona to chat all things self-worth, strength, and what being Selfish really means to her.
When do you feel your strongest, mentally and physically?
Fiona: I feel strongest when I’m keeping up with my two kids, being present for my husband, and giving my all during 12-hour shifts as a childhood cancer nurse. It’s a juggle, but knowing I’m making a difference both at home and at work gives me real strength. My resilience comes from the purpose I feel in both roles.
What motivates you to keep going? Any tips for staying consistent?
Fiona: My biggest motivation is my kids. They’re my daily reminder of why I want to be the healthiest, strongest version of myself. I love feeling confident in my own skin, and working out helps me stay mentally strong too. Especially cardio - it teaches me to stay calm and focused even in uncomfortable moments.
My biggest tip? Remember it’s about becoming a better version of you, not overnight but step by step. The hardest days are usually the most important ones to show up for. Some of my best workouts happened when I didn’t feel like it at all. Just keep going. Consistency builds confidence.
Have you ever felt overwhelmed or intimidated by the world of sports nutrition or fitness?
Fiona: Absolutely. There’s so much conflicting advice; carbs are good, then bad; lift heavy, but not too heavy. As a busy mum, trying to balance work, family, and fitness, I didn’t know how to fuel my body properly or whether I was training the ‘right’ way.
Eventually, I realised there’s no one-size-fits-all. I had to start listening to my body, fuelling it with real food, and doing what made me feel good and strong, not what the internet told me. And honestly, carbs are life!
What’s your advice for women who want to step into their power and own their journey unapologetically?
Fiona: Let go of the pressure to please everyone else. Two books that really shifted my mindset were The Let Them Theory by Mel Robbins and Can’t Hurt Me by David Goggins. Mel’s take on protecting your energy, especially in adult friendships, really hit home. And David’s focus on mental toughness helps me push through even when I want to quit.
Also, remember that workouts don’t have to happen in a gym. Some of my best sessions happen while running around with my kids at the park or squeezing in a quick home workout. Just keep showing up for yourself in whatever way you can.
What does being ‘selfish’ mean to you?
Fiona: To me, being selfish means finally recognising that my well-being matters too. As a mum, it’s so easy to pour everything into everyone else and forget that I have needs, dreams, and health to protect. Putting myself first sometimes isn’t selfish in a negative way - it’s necessary. When I take care of my physical and mental health, I show up as a better, more present, and more energized version of myself. It’s not about neglecting my family, it’s about leading by example for my kids.
How was your experience being part of the Selfish campaign?
Fiona: I’m so grateful to be part of a campaign that’s redefining what it means to be selfish. The energy on set was amazing, so much laughter, kindness, and genuine connection. The whole team, including the Hembrow sisters, made me feel so welcome, even when my own thoughts tried to tell me I wasn’t ‘100% beautiful.’ It was a powerful reminder that showing up exactly as you are is more than enough. I feel proud, empowered, and excited to be part of a message women really need to hear.
